Mr. Lockwood: International CEO
MARIA FERNÁNDEZ (GERENTE GENERAL)...
MR. LOCKWOOD (1) Thanks, Maria. And thanks everybody for being here today. I do appreciate your warm welcoming. To tell the truth, i´ve been anxious about this trip to Mexico, not only for the pleasure of meeting each of you, since I´ve been in contact by phone or mails only with Maria, but also because this is the second time I visit Mexico. The first experience I had in your country was unforgettable. I did and still do enjoy your food. I hope after this meeting I can try that delicious food you call "picadas". I love them.
MARIA FERNÁNDEZ (GERENTE GENERAL):...
MR. LOCKWOOD (2): Good idea. Let me open this meeting by telling you the purpose of my visit and the topics we need to cover in this session. First, as you all may know, Crazy Drinks is present in many countries and different continents. I have visited most of our branches around the world, and now it is your turn. The topics I want to discuss today are: 1. Our New Product: Crazy Power Coke, also known as CPC.
2. Our participation in a Walkathon we´ve been invited to join as part of a National campaign.
I hope we can have a good discussion and come with positive solutions and ideas. Let´s start with topic 1: Our new product. ¿How this company is preparing the campaign for it?
KARINA LUNA (DIRECTORA DE MERCADOTECNIA Y PUBLICIDAD):....
MR. LOCKWOOD (3): Please do, Karina.
KARINA LUNA (DIRECTORA DE MERCADOTECNIA Y PUBLICIDAD) ....
MR. LOCKWOOD (4): Well, you know your people, specially that public personage, but let me make something clear. I understood that are looking at Crazy Power Coke just as a Power Drink, but it is not. You probably think it is just another Red Bull beverage, but let me tell you that it is more than that. It is a drink which combines two thigs: 1. A refreshing drink that can be enjoyed at any time of the day and during any meal, just like the Coke or Pepsi does. 2. It does have the healthy benefit of an Energy Drink. If your campaign focuses only in one of the aspects of this drink, we´ll hardly reach the expected position of the drink in your country.
MARÍA FERNÁNDEZ (GERENTE GENERAL)...
JAVIER HERNÁNDEZ (DIRECTOR DE FINANZAS)...
MR. LOCKWOOD (5): Of Course Javier. Please do.
JAVIER HERNÁNDEZ (DIRECTOR DE FINANZAS)...
MR. LOCKWOOD (6): What do you think about that Maria?
MARIA FERNÁNDEZ (GERENTE GENERAL)...
MR. LOCKWOOD (7): I agree with you Maria. Let´s wait then, till you show me that financial and marketing project with as many options as necessary. Shall we go now to the second point of the Agenda? As you all may know, I received an invitation to take part in a Walkathon in Mexico, city. This is going to be a major social event in which top companies are invited to collaborate. Our company is a social responsible company and is willing and eager to take part. The question is How? How are we going to take part? What can we do there? Hope you already have some ideas.
KARINA (DIRECTORA DE MERCADOTECNIA Y PUBLICIDAD)...
SUSANA FONSECA (DIRECTORA DE PRODUCCIÓN Y DISTRIBUCIÓN):
MR. LOCKWOOD (8): Please do, Susana.
SUSANA (DIRECTORA DE PRODUCCIÓN Y DISTRIBUCION):
MARÍA FERNÁNDEZ (GERENTE GENERAL):
SUSANA (DIRECTORA DE PRODUCCIÓN Y DISTRIBUCIÖN):
MR. LOCKWOOD (9): Susana, I agree about investing on machinery and reaccomodating spaces just for a low momentanous production. About motleys or dummies, I don´t know how successful they are. I know motleys represent heroes like Batman o Spiderman or for Disney Characters. Do you have any experience with Motleys here in Mexico?
KARINA (DIRECTORA DE MERCADOTECNIA Y PUBLICIDAD):
JAVIER HERNÁNDEZ (DIRECTOR DE FINANZAS):
MR. LOCKWOOD (10): I understand your point Javier, and thank you. But I do like Karina´s and her team´s idea. I would like a Pet to represent no only the image of the company but also another Motley to promote our new product. So, I approve that idea. Maria, could please see that this idea prospers and get those motleys on time?
MARIA FERNANDEZ (GERENTE GENERAL):
MR. LOCKWOOD (11): Well guys! Let´s close this meeting. It has been a very productive day, but why not go for those "picadas? Can we? Let´s get all moving, I want you all present.